Video Production Stages

What Are the Three Stages of Video Production?

Pre-Production

Pre-production begins the moment script development starts. It involves everything that happens before shooting begins: project kickoff, research, script writing and story boarding, casting, hiring crews, scouting and locking locations, scheduling post-production, and more. Anything and everything about a video production's logistics are coordinated from scratch based on the script, and everything must be in place before the principle photography begins.

In the case of industry or commercial media, pre-production can include:

• Project kickoff

• Production schedule

• Script development

• Storyboards

• Graphics concepts

• Location scouting

• Prop and wardrobe identification and preparation

• Post-production preparation

Production
Production is when all the planning during script development and pre-production comes together. "Action!" is called, and that is when the cameras roll and the fun begins. A professional video production crew has an eye for detail and should be meticulous about lighting, have a penchant for capturing great sound bites during interviews, directing talent, and capturing relevant and beautiful B-roll.
Post-Production
Post-Production – or editing – is the stage of production when the production team digs into the recorded video and audio footage and assembles it in accordance with the script. Graphics, music, sound effects, and visual effects are crafted and added, along with color correction, audio sweetening, and sound design. Producing high-quality, professional video takes an experienced team, solid pre-production strategies and project management skills, a tried-and-tested production process, and a quality assurance system. All of these combined efforts will result in a video that matches your brand, meets your objectives, and exceeds your expectations.